GFJules – Branding

This brand’s namesake is an expert in the gluten-free community and a key differentiator in the brand’s authenticity. It was important to integrate her signature headband into the brand without distracting from the brands sleek and modern typeface. This logo is built almost entirely from the typeface itself.

Client:

GfJules®

Agency:

Erik Piisila

My Roles:

Z Designer

Product Packaging

As gfJules® Flour and Baking Mix online sales increased, the need for unique boxed retail shelving experience gave way to the necessity for more cost effective and efficient packaging.

gfJules® earlier Flour and Baking Mix package design needed to find a way to stand out from a growing number of competitors on retail shelves. By continuing a modern design from panel to panel on each box, this layout allows for one product to double it’s size and appearance when stacked creatively next to its competitors.

gfJules® wanted a design for their shipping box that brought smiles to their customers’ doorsteps. I’m sure even the delivery drivers enjoyed handling this corrugated box over the standard bland brown.

Recipe eBooks

Jules Shepard of gfJules® has counseled, coached, and taught thousands of people to thrive while living gluten free. This clean photo- and recipe-filled design for her eBook series will easily expand to new eBooks as her library grows.